We all know the importance of a powerful headline. Here is the list of so called "power words", which draw the readers' attention to the ad. Use them while creating effective headlines.

• Breakthrough
• Discover
• Discovery
• Easy
• Free
• Guaranteed
• Hidden
• Incredible
• Love
• Master
• Money
• New
• Powerful Profits
• Proven
• Results
• Revealed
• Scientific
• Secret
• Shocked
• Shocking
• Ultimate
• Uncovered
• You
• Your

According to a Yale University study, the following words are the most powerful words in the English language.

• Money
• Discovery
• Save
• Easy
• New
• Love
• Health
• Proven
• You
• Results
• Guaranteed
• Safety