Internet Advertising: Word of Mouth

Types of Online Advertising

Web Ad.vantage assesses a wide variety of online advertising and targeting methods to ensure the most effective and cost-efficient media buys for your campaign goals. The main ways that advertisers are getting to consumers with an online buy(you probably saw all of them):

• Banners ads (these include skyscrapers, full banners, squares and buttons)
• Adsense (these are the ads served to consumers via Google, by showing ads relevant to the information on any page).
• Email advertising (and SPAM)
• Facebook Ads
• YouTube Ads
• Sponsored Tweets
• Website Takeovers
• Rich Media Ads
• Pop Up Ads(also pop-unders)
• Pre-video ads
• Blogging

Google AdWords - Online Advertising by Google
You may find a lot of advertising resources in the Internet now, but if you're looking for a low-cost, yet highly effective means of advertising your products and services, then Google AdWords may be your answer.
AdWords offers pay-per-click (PPC) advertising, cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads.
AdWords provides advertisers with highly effective text ads that are displayed with the search results.
When your potential customer is looking for something, he or she uses search  (and Google iss one of the most popular Search Engines, receives over 29 million searches each day). When a Google visitor types in their keywords, they are almost instantly presented with their search results. On the right side of the results are colored text boxes containing targeted advertisements that match their search terms.

When you place your ad with AdWords, you will have the ability to select a list of tightly targeted keywords including all of the following:

• Keyword Matching - Shows your ad when a search includes your selected words.
• Phrase Matching - Shows your ad when a search includes your selected phrases.
• Exact Query Matching - Shows your ad when a search contains your exact keywords and no others.
• Negative Keyword Matching - Will not show your ad if a search contains certain words you select.

We all know the importance of a powerful headline. Here is the list of so called "power words", which draw the readers' attention to the ad. Use them while creating effective headlines.

• Breakthrough
• Discover
• Discovery
• Easy
• Free
• Guaranteed
• Hidden
• Incredible
• Love
• Master
• Money
• New
• Powerful Profits
• Proven
• Results
• Revealed
• Scientific
• Secret
• Shocked
• Shocking
• Ultimate
• Uncovered
• You
• Your

According to a Yale University study, the following words are the most powerful words in the English language.

• Money
• Discovery
• Save
• Easy
• New
• Love
• Health
• Proven
• You
• Results
• Guaranteed
• Safety