пʼятниця, 13 квітня 2012 р.

Advantages and disadvantages of Internet Advertising

Advantages 
1: Low-Cost 
Even if the Internet ad can be displayed as very comprehensive compared to other media, it is definitely much cheaper than most.
2: The presentation to the market 
If your product / service is aimed at the younger generation or the corporate world, Internet advertisements would be best because they are already hooked into the net, surfing websites. A few of these pages that you have your ad on, could give you a link to your own website as well. Result, a greater number of "hits" on your website!
3: Relatively trouble-free 
Everything you really need is a PC, some knowledge and ideas for designing your site, then search for the best Internet ad package for your advertising needs and budgets, choose from a variety of advertisement ways like Banner Ads, text ads; whether you want to work with pop-ups or pop-unders, etc. All from the comfort of your home!
4: Update ads 
Unlike TV commercials, which must be periodically updated, your Internet ads could go for some time without change. If they need updating, the amendment of the site or your ad is usually a very simple matter that can be done quickly and easily.
Disadvantages
1: Scope 

 It is a "limited" market that can be conquered, if you only use the Internet for advertising display. While more and more people every day are now into the use of technology and surfing the World Wide Web there are quite a few of the average consumers out there that are still on the older forms of advertising as a means to gather information on certain products and services. Fortunately for us Internet advertisers, that is changing quickly in our favor, and this will soon no longer be an issue.
2: Additional costs 
If you decide to rent the help of a professional, a freelancer or a company for the production of your site and /or advertising for your product or service, of course it costs more than if you did it yourself. While the costs can advance an initial disadvantage, the results in the long term may in fact be very beneficial if you have the right people to work with.

неділя, 8 квітня 2012 р.

Some interesting facts about Internet advertising

The first formal advertising on the Internet happened in October 1994 on Hotwired, when AT&T launched a banner campaign on the site. Actually, there were 14 clients of the first Internet advertising program offered by Hotwired – MCI, Sprint, Volvo and others joined AT&T in using the online platform for campaigns. This is reportedly the first banner ad that was run (by AT&T). It might be clumsy, but it did turn out to be accurate – people clicked.




First commercial spam. The first commercial spam e-mail message was sent over the Internet in April 1994 by Laurence Canter and Martha Siegel Legal Services. The spam was advertising a Green Card lottery (the couple that ran the firm were immigration lawyers) and was titled “Green Card Lottery- Final One?”

пʼятниця, 16 березня 2012 р.

Types of Online Advertising

Web Ad.vantage assesses a wide variety of online advertising and targeting methods to ensure the most effective and cost-efficient media buys for your campaign goals. The main ways that advertisers are getting to consumers with an online buy(you probably saw all of them):
  • Banners ads (these include skyscrapers, full banners, squares and buttons)
  • Adsense (these are the ads served to consumers via Google, by showing ads relevant to the information on any page).
  • Email advertising (and SPAM)
  • Facebook Ads
  • YouTube Ads
  • Sponsored Tweets
  • Website Takeovers
  • Rich Media Ads
  • Pop Up Ads(also pop-unders)
  • Pre-video ads
  • Blogging

пʼятниця, 9 березня 2012 р.

Google AdWords - Online Advertising by Google
You may find a lot of advertising resources in the Internet now, but if you're looking for a low-cost, yet highly effective means of advertising your products and services, then Google AdWords may be your answer.
AdWords offers pay-per-click (PPC) advertising, cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads.
AdWords provides advertisers with highly effective text ads that are displayed with the search results.
When your potential customer is looking for something, he or she uses search  (and Google iss one of the most popular Search Engines, receives over 29 million searches each day). When a Google visitor types in their keywords, they are almost instantly presented with their search results. On the right side of the results are colored text boxes containing targeted advertisements that match their search terms.
When you place your ad with AdWords, you will have the ability to select a list of tightly targeted keywords including all of the following:
  • Keyword Matching - Shows your ad when a search includes your selected words.
  • Phrase Matching - Shows your ad when a search includes your selected phrases.
  • Exact Query Matching - Shows your ad when a search contains your exact keywords and no others.
  • Negative Keyword Matching - Will not show your ad if a search contains certain words you select.

неділя, 4 березня 2012 р.

We all know the importance of a powerful headline. Here is the list of so called "power words", which draw the readers' attention to the ad. Use them while creating effective headlines.


  • Breakthrough
  • Discover
  • Discovery
  • Easy
  • Free
  • Guaranteed
  • Hidden
  • Incredible
  • Love
  • Master
  • Money
  • New
  • Powerful Profits
  • Proven
  • Results
  • Revealed
  • Scientific
  • Secret
  • Shocked
  • Shocking
  • Ultimate
  • Uncovered
  • You
  • Your
According to a Yale University study, the following words are the most powerful words in the English language.

  • Money
  • Discovery
  • Save
  • Easy
  • New
  • Love
  • Health
  • Proven
  • You
  • Results
  • Guaranteed
  • Safety